Have you looked at a commercial real estate lease lately?  If you can get past the mind-numbing boilerplate language and coma-inducing wordiness, they look pretty much alike. 
They all cover the same legal ground.  It’s easy to be lulled into a perception of monotony.
This perception couldn’t be more wrong.  Lease deals are like snowflakes – no two are alike.  Notice I said “deals”.  The language in the final contract may look familiar but every building and every
landlord faces unique circumstances that are recognizable by a good real estate broker and can be leveraged in lease negotiations.
- Has the space been vacant for a long time?  Pressing for more free rent up front could be rationalized by the landlord – “This space hasn’t generated revenues for nine
months…what’s four more?”
 
- Did the building recently change ownership?  The new landlord is probably anxious about getting his asking rent and might be willing to invest a little more capital in tenant improvements to get it.
 
- Is a landlord converting his old industrial building to creative office?  Push the high-tech credentials of the tenant as a feather in the landlord’s cap.The negotiations get easier from there.
 
- Is the tenant an immigrant and a start-up business? (Yes, I’m working with this guy right now.) This might look like two quick strikes against his chances of even getting the landlord’s attention but I pushed his “American dream” narrative thinking it might remind the family who owns the property of their father’s or grandfather’s humble beginnings. The leases are out for signature.
 
A real estate broker that can sniff out the unique dynamics in play at every property you look at is a hound dog worth keeping around!